About Us

Who we are:

Innovafin, Inc. was founded in 2011 by Marta Cesar to provide the best financial services to companies and individuals in the United States, Latin America and Europe. We are celebrating our tenth year anniversary this year! Innovafin focuses in performing the best financial valuations and providing the best advisory services in purchase and sale of businesses and mergers and acquisitions. Our level of expertise gives our clients the best financial results.

Ms. Cesar, is a graduate from Georgetown University with a Bachelor of Science. She has three Master’s Degrees: Master of Science in Finance from Indiana University at Bloomington, Indiana; Master of Busniess Administration from Incae Business School, and a Master in Entrepreneurship. Ms. Cesar was the best student in her class during all her school years.

Ms. Cesar obtained the Certified Valuation Analyst Licence to perform Financial Valuations in 2001, from NACVA (National Association of Certified Valuation Analysts). She has periodically recertified every three years, where new knowledge is acquired, shared, and updates in valuation methods are presented. In 2021 Ms. Cesar is currently recertified for three more years. Ms. Cesar has expertise and the license to value businesses, tangibles and intangibles, such as brands, copyrights, rights of use, and other intangible values.

Prior to founding INNOVAFIN, INC. Ms. Cesar was the CEO of Investment Banking of a large corporation, coordinating all the financial transactions, financial valuations and mergers and acquisitions in eleven countries, USA and countries in Latin America.

INNOVAFIN, Inc. also makes inventions in different industries, for the purposes of facilitating the lives of people around the world.

Patents have been obtained in the music industry, in the supermarket industry. Currently we are working on new inventions in different industries.